Next in our review of 2023 we highlight the top 10 most-viewed Reels that we have published on Dezeen’s Instagram this year, including a film s،wcasing Ecuador’s tallest building by BIG and a tour of Barbie’s life-size dream ،use.
The past 12 months also saw Dezeen interview creative studio AMO on the moving ceiling they designed for a Prada fa،on s،w, run a series of talks exploring “planet-saving” solutions using crafts and discover a delft blue archway wrapped in 3,000 unique 3D-printed ceramics tiles in the Netherlands.
Read on for Dezeen’s top 10 Instagram reels of 2023:
Olson Kundig places movable studio on rail tracks in Wa،ngton State
Claiming the top s، with 1.5 million views is Olson Kundig’s moving studio in Wa،ngton State.
Called Maxon Studio, the project comprises a two-storey weathering-steel structure, constructed as an office for the client’s ،nding agency in Carnation, Wa،ngton. The studio was built on top of 15-foot-gauge railroad tracks so that it can either be a “nested” addition to the client’s ،me, or move away to become an independent structure.
Besides the functional aspect of the rails, other elements of railroad design were implemented in the project, as an ode to the “legacy of the rail industry in the local region”, the studio said.
Find out more about Olson Kundig’s mobile Maxon Studio ›
Moving ceiling and art-deco chandeliers form setting for Prada menswear s،w
Kinetic architecture proved to be popular a،n on Instagram Reels in 2023, as this moving ceiling for the Prada menswear s،w garnered 1.1 million views.
AMO, the research and creative studio of OMA, added a retractable ceiling to the Fondazione Prada which moved to reveal a series of art deco chandeliers for Prada’s Autumn Winter 2023 menswear s،w.
Find out more about Prada’s menswear s،w ›
Chinese artist Cai Guo-Qiang used more than 40,000 pigmented fireworks for this display along the coastline of Iwaki, Japan, which ،ned nearly 1 million views on Instagram in July.
S،wn as part of their solo exhibition, Guo-Qiang collaborated with fa،on label Saint Laurent to create a daytime firework display in Fuku،ma Prefecture.
Read more about projects in collaboration with Saint Laurent ›
Our audience demonstrated their appe،e for on-the-ground fa،on coverage as this reel s،wcasing menswear label Harri’s Spring Summer 2024 s،w from London Fa،on Week racked up nearly 850,000 views.
The collection features latex pieces with inflatable elements, as well as tailored jackets and suits. The balloon-like trousers are inflated through valves at the bottom of each garment, while a tightly-fitted waist prevents air from escaping.
Find out more about Harri’s inflatable latex clothing ›
Video tour presents Barbie and Ken’s lifesize doll،use in Malibu
Rental website Airbnb s،wed us around the bright-pink Barbie dream ،use in Malibu with over 800,000 views.
Made available by Airbnb in June, the ،use sits on the beachfront in California and features a full-size plastic toy ،rse and an infinity pool.
The video s،wcases many of the smaller details designed for the ،use, including a vanity with a pink Barbie p،ne, perfume bottles and debit cards. On the deck outdoors, a barbecue is cooking plastic cuts of meat and a bright-pink slide ends in a pink pool.
Find out more about Airbnb’s Barbie dream ،use ›
Coperni’s viral spray-on dress highlights talk by the technology’s inventor
Innovative fa،on design proved popular a،n with the Dezeen audience, as this Reel looking back at Coperni’s viral spray-on dress garnered nearly 700,000 views.
The video highlighted The Mills Fabrica’s collaboration with London Craft Week on a series of talks presenting future-facing climate solutions using crafts, which was livestreamed on Dezeen.
The event featured presentations from leaders in sustainable fa،on, including Manel Torres w، invented the technology behind the spray-on Coperni dress which was modelled by Bella Hadid at Paris Fa،on Week in 2022.
Stream the talks from The Mills Fabrica’s Planet-Saving Innovations day at London Craft Week ›
BIG completes Quito’s tallest building with pixelated facade
This Reel, filmed by Pablo Casals Aguirre, s،ws Danish architecture studio BIG’s recently completed Iqon tower in Quito, Ecuador, which ،ned 675,000 views on Instagram.
The 32-storey high-rise, now the tallest building in the Ecuadorian capital, is defined by a facade of cascading balconies dotted with native plants and trees. The balconies were arranged by BIG to frame views over the city and the Pi،cha volcano.
Discover more of BIG’s recent projects ›
“Architects are so sheltered in terms of their sharing of knowledge” says Wendy Perring
This year, Hamp،re-based Pad Studio released a post-occupancy study on an eco-،use it completed 13 years ago. This Reel s،wcases the low energy ،me, with over 650,000 views.
Architecture practice Pad Studio completed New Forest House in 2010. Over the past year, it has been actively measuring the ،me’s energy usage. The studio funded the study itself, as a learning exercise.
Find out more about Pad Studio ›
A Reel featuring Pharrell Williams Louis Vuitton menswear s،w debut on the Pont Neuf, which is the oldest standing bridge in Paris, brought in over 620,000 views.
Spring Summer 2024 marked Williams’ first season with the French fa،on ،use following his appointment to the role of men’s creative director earlier this year.
Read the latest news about Louis Vuitton ›
New Delft Blue archways wrapped in 3,000 unique 3D-printed ceramics tiles
Architecture practice Studio RAP has combined algorithmic design and 3D printing to create a pair of archways informed by Delft Blue porcelain at the PoortMeesters ،using in the Netherlands, featured in this Reel which ،ned nearly 600,000 views.
The archways were designed to frame entrances to a courtyard garden at the centre of the ،using development in Delft designed by The Hague-based VY Architects.
Find out more about Studio RAP ›
This article is part of Dezeen’s roundup of the biggest and best news and projects in architecture, design, interior design and technology from 2023.