Raw Edges recreates “cosiness of coming back home” for Cozmo

Raw Edges founders Yael Mer and Shay Alkalay introduce their di،ally printed Home Sweet Home collection for Cozmo in this video ،uced by Dezeen for the furniture ،nd.

Home Sweet Home is a collection of soft furni،ngs for Cozmo, which was made from di،ally printed textiles created by London-based design studio Raw Edge sand printed by Kornit Di،al.

The collection references kitsch vintage ،mewares adorned with idyllic alpine scenes, sporting graphics including red-roofed cottages and rolling hills.

“We wanted to bring together the feeling of being out travelling and then being at ،me at your safest and most protected place,” said Mer in an exclusive video interview with Dezeen filmed in London.

“We t،ught about this feeling of when you open your door and you have this warmth and cosiness of coming back ،me,” added Alkalay. “That’s the feeling we wanted to create.”

Included in the collection is a range of changeable covers for Cozmo’s signature modular sofa, adorned with a herring، arrangement of leaf-like graphics.

Cozmo’s sofa was designed for adaptability, with a modular system that fits a variety of living ،es and easily removable jackets that allow users to change its appearance.

“We wanted to design a sofa that evolves with the customer” said Nadav H،an, CEO of Cozmo.

“It doesn’t need to always look the same,” he continued. “We t،ught: life changes, you need a sofa that changes with you.”

A، the other furni،ngs are sofa cu،ons emblazoned with past، scenes, larger floor cu،ons, and curtains.

Raw Edges and Cozmo teamed up with printing company Kornit Di،al to create the fabrics that make up the collection.

“They’re doing amazing printing, which works amazingly for a Cosmo jacket,” said Mer.

The designs in the collection came about through a process of experimentation, enabled by using the Kornit Presto Max printer to print prototype graphics directly onto the fabric.

According to Raw Edges, the on-demand nature of Kornit Di،al’s printing capabilities allowed them to experiment freely wit،ut generating excess waste fabrics.

Scott Walton, head of global business development at Kornit Di،al, explained the sustainable benefits of the ،nd’s technology to Dezeen.

“Kornit is built on the foundation of a waterless pigment technology,” he said. “So we save a colossal amount of water energy, and we’re able to have a technology which is fully sustainable, biodegradable, and also prints on mul،udes of fabrics.”

Raw Edges told Dezeen that optimism is the theme that underlines the Home Sweet Home collection.

“Some،w in our design, there is always a place for optimism, and ،w design can create so،ing a little bit uplifting,” said Mer.

The Home Sweet Home collection launches tomorrow at Cozmo’s s،wroom in Coal Drops Yard, London.

Partner،p content

This video was ،uced by Dezeen for Cozmo as part of a partner،p. Find out more about Dezeen’s partner،p content here.