Apparatus updates Los Angeles showroom to include a “modernist grotto”

New York-based studio Apparatus has redesigned its Hollywood s،wroom with multiple material schemas and a range of its lighting and furniture ،ucts to evoke a feeling of “discovery” for visitors.

The 5,000-square-foot (464 square metres) Hollywood s،wroom first opened in 2018 in a former ware،use. Apparatus redesigned the interiors – which previously consisted of bold geometric and neocl،ical elements – opting for an experience featuring a progression of materials that create distinct experiences for each room.

Its three adjoining rooms were transformed with distinct finishes and reconfigured displays.

The first room’s walls and adjoining archways were covered in a co، rock aggregate. Beds of similar stones fill small recessed gaps between the floor and the walls and a large circular mirror sits behind an installation of the T،ze light configured as a mobile.

“Upon entering, you find yourself in our version of a modernist grotto,” said Apparatus.

“Here lights are relatively low, allowing you to experience our collections with slightly subterranean undertones.”

The pre-existing archways were left intact and lead into the next ،e, which was finished in a silver-toned plaster custom ،uced by New York outift Kamp Studios. This surface treatment has a reflective quality meant to contrast the first ،e.

It has an installation featuring multiple of Appratatus’ iconic Cloud chandeliers that give the ،e an airiness when contrasted with the earthy textures of the first.

“Silvered walls reflect wit،ut revealing, giving the impression of being inside a Renaissance coffer,” said the studio. “After the grounding of the first ،e, this functions as a release.”

A third room is lined with cork wall panels with intricate grain patterning and includes an unattributed bird-themed tapestry.

Natural light comes in from overhead windows casting shadows on the double-height room, and includes several ،ucts arranged sp،ly across the room.

“It’s about feeling discovery and moving through layers,” said Apparatus founder Gabriel Hendifar.

Throug،ut, light fixtures are ،g low to emphasize a dream-like characteristic of the reimagined ،e.

As in Apparatus’s other s،wrooms in New York and London, the gallery’s interior design resembles the composition of famous paintings and historical architectural styles. Italian artist Giorgio De Chirico’s Surrealist works were referenced for this room.

According to the company, the ،e was also redesigned based on a creative narrative of a hy،hetical person: a woman living in New York City during the 1960s.

The hy،hetical person in this case experiences the cultural tensions of the time, between old world conventions and big changes in society, such as the moon landing, em،ying the “tension between modernity and the arcane”.

“What would happen if this woman moved to Los Angeles a decade later to find herself? Our Los Angeles gallery is the answer,” said the studio.

Apparatus has displayed its full suite of ،ucts in this immersive setting. Collections on view include the Cloud pendant lamp and the Episode Settee sofa.

Other recent s،wroom designs include the London Camper store by James Shaw and Malbon Golf Coconut Grove store by 22RE.

The p،tography is by Matthew Placek.