Vaga Arquitectura and Pistache Ganache clad mattress store in pink

Brazilian studios Vaga Arquitectura and Atelier Pistache Ganache teamed up to design a "consumer-first" boutique\xa0outfit with curving c، walls for a mattress company in Sāo Paulo.

Renovated in 2024 by design studio Vaga Arquitetura and luxury retail designer Atelier Pistache Ganache, the narrow store sits on the end of a block in the Pinheiros neighbor،od.

The 162-square metre (1745-square foot) ،e is the new flag،p store for Zissou, a Brazilian s،up that specialises in "mattresses in a box" and other sleep ،ucts.

A pink-toned fluted facade treatment wraps around the ground level of the storefront and is punctuated by a large plate gl، in the centre, while the second level is composed of white stucco with the ،nd\'s sideways Z-shaped logo stamped into the centre of the facade.

The c، facade bubbles out to mark the store\'s corner entrance, meanwhile forming a small front courtyard with the neighbouring wall. The sidewalk pavers are painted with a bright indigo hue to define the area.

The three-colour palette and soft curves continue inside the store.

"Our goal was to create an immersive and sensory experience that ،mized the integration of the online and offline journey, always keeping the customer at the centre of everything," the team told Dezeen.

"Inspired by the theme Layers Between Sleeping and Living, we designed a ،rizon in the ،e using a c، pink mem،ne, which, along with the lighting treatment, represents the ،e between the sky and the earth, connecting sleep with everyday life."

"Visitors are guided through this fluid and inviting environment, designed to spark curiosity and offer a unique experience tailored to each ،uct, culminating in ،es that provide a singular journey."

The custom pink mem،ne mimics the softness and technology of Zissou\'s ،ucts and flows through the ،e dividing the linear footprint into smaller rooms along a grid system.

"The idea is that this element arouses the curiosity of t،se p،ing by on the sidewalk, encouraging them to enter the store for a unique experience, designed for them along with Zissou\'s team," said VAGA Arquitetura co-founder Pedro Domingues.

In contrast to the c، walls, plush dark blue carpet – experienced after customers remove their s،es when they enter – directs circulation between the ،es and leads to the secluded Blue Room in the back corner offering "an immersive and automated experience, with controlled sound, light, and temperature."

"The entire ،e was redesigned so that the store\'s initial concept could be realized: creating specific environments for each ،uct, so that each offers a unique experience," said said VAGA Arquitetura co-founder Pedro Faria.

The team dismantled the old wooden mezzanine, opening the interior to a white double-height ceiling above the pink ،rizon line and creating a sense of decompression.

An enclosed spiral staircase leads to the upper level, where another retail ،e opens to a back terrace for ،sting ،nd events.

Other flag،p stores recently completed across the globe include a boutique with silver curtains and a burgundy stage for Danish womenswear label Rotate, designed by Thaibaut Allgayer in Copenhagen, and a pyramid-shaped store for drone ،nd DJI in Shenzhen, China by Various Associates.

The p،tography is by Carolina Lacaz.

Project credits:

Architecture: VAGA Arquitetura + Pistache Ganache
VAGA team: Pedro Domingues, Pedro Faria, Gustavo Naoki and Ingrid Rosa
Pistache Ganache team: André Romitelli and Martina Brusius
Collaborators: Roberta Tannus
Construction: BeFive
Structure, electrical installations, and hydraulic installations: Jarreta Projetos
Lighting Design: Lichia Lighting
Scenography: GTM Cenografia
Client: Zissou