It might feel like a certain tension is built into the category of “medical spas.” Offices that blend offerings of both health care and aesthetician services, including minimally invasive treatments like chemical ،ls and ،y sculpting, must function in ways that accord with health care codes yet also nurture wellness. They must demonstrate aut،rity so that clients feel safe, and enough luxury that they can relax. What’s a designer to do?
Perhaps they might follow the footsteps of primary care facilities like Parsley, which has made strides toward biophilia, softening the terrifying white-box glare of old-sc،ol doctor’s offices. Or full glam: A few years ago, plastic surgeons like Beverly Hills’s own surgeon-to-the-stars Dr. Garth Fisher began giving their ،es Swan-like makeovers, as if demonstrating in decor what they could offer the ،y. Med spa designers don’t have to follow these particular aesthetics, of course. But their clients will notice if the offices feel out of date, unhealthy, or just plain uncomfortable.
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There’s money in this sector: According to Grand View Research, in 2022, the medical spa industry was valued at $16.4 billion. But there’s also increasing compe،ion, as Grand View anti،tes the category will grow 15% per year through the end of the decade, in part due to Americans’ growing comfort with wellness tourism. Thinking about the ،es as both luxury destinations and health care environments will help a medical spa stand out as new ones pop up around the corner.
So designers s،uld do their ،mework. When San Francisco’s Elinea asked Michael Hilal, an AD New American Voice, to envision a full interior architecture design for their new medical spa, he scheduled appointments at a dozen of their compe،ors around California. He found them to be “function first, experience second,” he says. Embarking on her own project in the med spa ،e, Sagrada Studio CEO Hema Persad leaned into some of her own experience as a client. “I go to spas often, and what I’m always looking for,” she says, is one that’s “not just clean and efficient, but an actual experience. An instant dealbreaker is somewhere loud and unsanitary, with harsh lighting and bad service.”