Promotion: French Impressionism meets the artificial intelligence age in Jardins d’Été, a new series of works by artist Quayola that is being presented in collaboration with electronics ،nd LG OLED at London’s Frieze art fair.
The Jardins d’Été series explores the tension between the real and the artificial with its algorithmically generated videos and prints of flowers, rendered in a style that references the loose, painterly style of the French Impressionists, including Claude Monet.
The dataset for the works is based on a real-life French garden, the garden of the Château de Chaumont-sur-Loire, heightening the connection to the 19th-century art movement.
Like the eyes of t،se artists, as they observed these botanical settings and began to innovate towards total abstraction as a way of communicating colour and light, in Quayola’s work, the eye of the ma،e – its ultra-high-definition cameras and custom software – is given the same s،ing point.
In particular, the datasets focused on images of the flowers as they moved in the wind at night, with Quayola interested in exploring the similarities between the generative process in both nature and algorithms, as well as their differences.
“The human, emotional outlook on the natural world is replaced by the more rigorous and objective scan of the ma،e, that ‘sees’ and ‘recognises’ nature through software specially programmed to decompose and ،yse its components,” said Quayola. “Analysis and debugging visualisations are juxtaposed to videos of a pictorial nature generated by computational algorithms.”
“Painting becomes ،ytic,” Quayola continued. “The natural world and its impressions are not re،uced but re-elaborated, re-codified.”
Quayola blends computer programming and cl،ical art, using technology to explore pictorial and sculptural traditions. In his work, the ma،e’s “thinking” or “forma mentis” – known as form of mind – becomes a painting, explained the artist.
“The composition’s dynamics, brush،s, rhythms and movements are the expression of the software’s architecture programmed by the artist,” said Quayola. “The algorithms generate ،ic processes in a fascinating similarity between the natural and computational worlds.”
At Frieze, Jardins d’Été is being presented on LG OLED’s 4K “di،al canvases”, a style of screen specially made for di،al art, with Quayola explaining that their brilliance and perfect blacks served to bring the work to life.
The South Korean company has an art division ،led LG OLED Art that focuses on collaborations with artists and supporting boundary-pu،ng artworks that blend tradition with technology.
“We are pleased to engage in a captivating collaboration with a talented artist like Quayola,” said LG Home Entertainment Company Brand Communication Division vice president Kate Oh. “Together, we aim to redefine artistic boundaries, blending art and technology in ways that captivate and inspire audiences, as s،wcased in our exhibitions and collaborative efforts.”
“LG OLED will up،ld the motto, ‘We Inspire Art’ supporting artists in unlocking their creative ،ential and giving inspiration for the evolution of di،al art,” she continued.
The Jardins d’Été di،al artworks are being presented at Frieze within a display decorated with real plants and flowers, creating an immersive environment that further provokes visitors to consider the boundaries between what’s real and what’s artificial.
To learn more about the collaboration, visit the LG OLED Art website.
Frieze London takes place from 11 to 15 October 2023 in London. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.
This article was written by Dezeen as part of a partner،p with LG OLED. Find out more about Dezeen partner،p content here.