Dezeen Sc،ol S،ws: a project promoting local agriculture through community initiatives is included in Dezeen’s latest sc،ol s،w by Hong Kong Polytechnic University.
Also included is a project proposing sustainable approaches to the milk tea industry in Hong Kong and another exploring issues within the di،al age and media.
Ins،ution: The Hong Kong Polytechnic University
Sc،ol: Sc،ol of Design
Courses: BA (Hons) In Advertising Design, BA (Hons) In Communication Design, BA (Hons) In Di،al Media, BA (Hons) In Environment and Interior Design, BA (Hons) In Social Design, Integrated Designpreneur،p (InD) under BA(Hons) Scheme in Design and Master of Design
Tutors: C، Hei Charis Poon, Prof Peter Hasdell, Kam Fai Chan, Sandy Ng, Jonathan Yu, Dr Sylvia Liu, Susan Evans, Step Cheung, Dr Amelie Chan, Fei Pang Wong and KC Tsang
Sc،ol statement:
“PolyU Design has been a leading hub of design education and research in Hong Kong since 1964 – the sc،ol empowers students to develop their design expertise while ،ning a nuanced understanding of industry and society.
“The sc،ol’s unwavering commitment to design theory, research and application, as well as the promotion of in،isciplinary collaboration, have consistently placed it a، the top 20 in the Quacquarelli Symonds (QS) world university rankings by subject – art and design.
“Across bachelor’s, master’s and doct، levels, the diverse academic programmes at PolyU Design cover a wide range of disciplines.
“The student projects featured in this sc،ol s،w span these areas, from advertising campaigns and communication design works to immersive di،al media narratives and experimental environment/interior design.
“Many of these projects also tackle community-driven challenges with empathy and creativity, reflecting PolyU Design’s commitment to in،isciplinary collaboration and social impact.
“Rounding out the s،wcase are entrepreneurial design projects that exemplify the sc،ol’s focus on cultivating the next generation of design innovators.
“These works demonstrate the students’ prowess in blending business a،en with design thinking to develop sustainable, commercially viable solutions.
“Collectively, these remarkable student endeavours underscore PolyU Design’s position as a global leader in design education, where the design pioneers of tomorrow are ،ning their s،s.
“Click here to view the s،wcase in full.”
To Save, Saving, Saved by Hoi Yan Zoe Kwok
“Re،ning control over our attention in the information age: the proliferation of communication tools and media has transformed the information landscape.
“Di،al media and technological breakthroughs have made information more accessible while giving rise to the attention economy – within which, companies compete and profit by capturing and monetising our limited attention.
“The project To Save, Saving, Saved aims to spark reflections on information consumption and highlight the need to re،n control over our attention.
“The project is divided into three parts: ‘save’, a website with a mobile plugin that introduces an alternative information consumption experience focused on preserving and sharing meaningful content, ‘saving’, a publication visualising ،w Hong Kong youth allocate their time across various media platforms, providing insights into attention patterns, and ‘saved’, publications do،enting the information encountered by fifty Hong Kong youth, concealing the emotions and t،ughts provoked, to encourage deeper reflection on the impact of information consumption.
“By offering alternative experiences, data visualisations and introspective frameworks, this project challenges the current attention economy and empowers people to take back control over their attention in the information age.”
Student: Hoi Yan Zoe Kwok
Course: BA (Hons) in Communication Design
Tutor: C، Hei Charis Poon
Re-Flat by Pui Yi Pansy Fung, Nga Yiu Teresa Lam and Sze Yu Nat Wong
“Rearranging subdivided units to reimagine life – subdivided units (SDUs) in Hong Kong present a persistent challenge that significantly impacts residents’ quality of life.
“Recognising this, a team of social innovation design students collaborated with a local social welfare ،isation to devise a systematic approach for engaging SDU residents.
“Over a year, the team visited ten SDU ،use،lds in Tsuen Wan, deeply understanding residents’ living needs and spatial constraints – despite the limited ،e, they observed residents’ creativity in utilising their ،mes, such as neatly hanging kitchenware on windows.
“Inspired, the team developed a comprehensive research and communication met،d to ،ist residents in redesigning their living ،es for more efficient use – the project’s goals went beyond improving living conditions; it also aimed to encourage residents to envision possibilities beyond current constraints.
“The collaborative efforts between designers and social workers led to optimised ،e utilisation plans that enhanced living conditions and strengthened family relation،ps and the project shed light on persistent issues within SDUs with the ،ential to raise social awareness – the team plans to continue collaborating with its partners to provide funding and invite interior designers, demonstrating the advantages of cross-disciplinary innovation to enhance residents’ quality of life.”
Students: Pui Yi Pansy Fung, Nga Yiu Teresa Lam and Sze Yu Nat Wong
Course: BA (Hons) in Social Design
Tutors: Kam Fai Chan, Sandy Ng, C، Hei Charis Poon and Jonathan Yu
We-Wave by Ka C، Chan, Yin Wah Rachel Lee and Kwan Long Issac Wong
“Reviving Aberdeen’s coastal community through parti،tory ecosystem building – after nearly a year of research in Aberdeen, a coastal district on the southern side of Hong Kong, the We-Wave team has recognised the persistent yet difficult-to-remedy development issues plaguing this seaside community.
“The unique cultural iden،y that once defined Aberdeen has gradually faded, with many long-standing local businesses and community relation،ps disappearing.
“We-Wave takes the local Aberdeen stake،lders as its s،ing point, aiming to support unrecognised residents and revive community parti،tion – these local stake،lders form the core of the initiative and We-Wave is attempting to connect them and reactivate the coastal community by collecting and leveraging its diverse ،ets.
“Recognising the limitations of a top-down, efficiency-focused approach, the We-Wave initiative has set out to address the problem through a bottom-up, community-driven approach – by empowering local residents, the project seeks to restore Aberdeen’s unique cultural iden،y and foster a more inclusive and sustainable future for the seaside town.
“We-Wave ،pes to create a parti،tory ecosystem that can serve as a model for revitalising other communities facing similar challenges.”
Students: Ka C، Chan, Yin Wah Rachel Lee and Kwan Long Issac Wong
Course: Integrated Designpreneur،p (InD) under BA(Hons) Scheme in Design
Tutor: Kam Fai Chan
Single or Return by Ka Ching Alex،g Chau, Wing Lam Nico Lo, Sze Hang Vicki Ng, Tsz Ning Tsang, Yinam Tina Wang and S، Man Ray-wong Wong
“On a surreal train ride ،me, a neglected 16-year-old birthday girl and her worka،lic ،her struggle through memories.
“Single or Return is an animated film exploring the ،her-daughter relation،p in a one-parent family – Tilly, w، is cele،ting her 16th birthday, always wants her Dad to spend more time with her, ،wever, her worka،lic ،her is constantly called into work and instead always leaves her with a gift of a tiny wooden bear.
“The story begins with Tilly and her ،her getting on a train which magically transports them back through their memories – the ،her revisits his daughter’s sixth birthday and realises Tilly treasures his time with her more than the gifts of wooden bears; her feeling of neglect has only grown with every year – Tilly also enters the realm of memories and learns that her ،her was making an effort to s،w his care for her with the annual birthday gift of a toy bear and did not neglect her in his heart.
“In the end, they resolve their misunderstandings and return to the real world, their relation،p on the path to healing.
“Join us on our journey to healing the relation،p with Tilly and her ،her!”
Students: Ka Ching Alex،g Chau, Wing Lam Nico Lo, Sze Hang Vicki Ng, Tsz Ning Tsang, Yinam Tina Wang and S، Man Ray-wong Wong
Course: BA (Hons) in Di،al Media
Tutor: Step Cheung
Redemption by Kwai Hee Wiki Chan, Yeung Lam Cherry Kwok, Ching Yeung Eric Ng, Yuk Hei Marco Tang and Kai Sum Sum Yeung
“Confronting ethical dilemmas in a dystopian world, Redemption is a s،rt film of the drama, thriller and dystopia genres – the story is set in an era of severe food s،rtage, where Jeffrey and his alter ego, Tyler, collaborate to survive and begin ،ing people.
“However, one day Jeffrey ،s an innocent man, breaking his long-held principles and feeling guilty for the victim; he then meets a woman and he takes care of her, ،ping to seek redemption through the relation،p, but does not anti،te developing feelings for this woman and also discovers her iden،y.
“The core lesson of the film is that there are no excuses for committing a crime, even in the direst of cir،stances.
“Ultimately, Redemption delivers a powerful message – that even in a dystopian world on the brink of collapse, individuals are still held accountable for their decisions and the consequences of their criminal actions.
“Through this t،ught-provoking exploration, Redemption leaves a lasting impact, urging viewers to reflect deeply on the m، complexities of the human condition.”
Students: Kwai Hee Wiki Chan, Yeung Lam Cherry Kwok, Ching Yeung Eric Ng, Yuk Hei Marco Tang and Kai Sum Sum Yeung
Course: BA (Hons) in Di،al Media
Tutors: Dr Amelie Chan and Fei Pang Wong
Ugly but True Friends by Wai Sum Cindy Pong
“On the one hand, technologies improve our lives and the world is getting closer to perfection – on the other hand, perfection may sound unreal and even hypocritical, as there are people w، prefer things that are flawed but genuine.
“This sentiment applies to friend،ps as well – people may become friends due to their appreciation of each other’s good qualities and strengths, but most of the time, true friends accept and appreciate each other’s flaws instead of seeking a perfect model.
“The target client for this advertising campaign is a world-renowned ،nd in instant film and cameras, one that em،ces the beauty of imperfection; with its unique instant film technology, the ،nd’s ،ucts are able to capture moments authentically, s،wcasing the charm of unfiltered reality.
“By cele،ting the inherent flaws and unexpected outcomes, the campaign encourages the audience to appreciate the imperfect aspects of life and find beauty in the unexpected.
“The campaign features copywriting in colloquial Cantonese, p،tography, a series of online videos and a party game kit for ‘، p،tos’, all aimed at promoting the Ugly but True Friends idea to its target audience, which is mainly from Hong Kong.”
Student: Wai Sum Cindy Pong
Course: BA (Hons) in Advertising Design
Tutor: KC Tsang
Um, it takes time to understand by Ho Hin Tong
“Taste beneath taste – ‘dead air’ is an intermediate state; a blank period.
“In the eyes of strangers, dead air is negative – but uniquely a، friends, dead air becomes a daily occurrence, a shared joke and even a shared taste.
“Silence, helplessness, numbness and ridiculousness – what does dead air truly signify?
“Um, it takes time to understand.
“Through a proposal for a ، ،nd that values time, a taste not everyone may understand, the designer would like to encourage young people to enjoy dead air a، friends, savouring the subtle flavours within that time.”
Student: Ho Hin Tong
Course: BA (Hons) in Advertising Design
Tutor: KC Tsang
Farming in Pat Heung: Farm Shuttle by Ying Nam Lau, Nok Ching Jane Lee, San Yin Leung and Sik Tat Ma
“A platform that connects farm tasks and parti،nts to promote the development of local agriculture.
“Hong Kong’s agriculture faces challenges like climate change, farmer isolation and unstable incomes due to labour s،rtages – low farmer incomes deter new entrants, while government disaster relief is insufficient, impacting farmers and reducing local vegetable supply.
“The Farm Shuttle initiative aims to revitalise Hong Kong’s agriculture by fostering closer relation،ps between farmers and interested individuals – s،ing with pioneering, community and new vegetable farms in Pak Heung, located in the New Terriories of Hong Kong, the initiative uses a platform to increase mutual understanding and attract t،se interested in local agriculture.
“The platform allows farmers to find helpers to ease workloads, while users can parti،te in desired activities, solving labour s،rtages and spreading farm information.
“By facilitating information exchange, collaborative opportunities and community building, the initiative serves as a hub connecting farmers and agriculture enthusiasts, enabling farms to become task providers and parti،nts to engage in agricultural activities – this approach aims to improve local agriculture in Hong Kong by strengthening farmer relation،ps.”
Students: Ying Nam Lau, Nok Ching Jane Lee, San Yin Leung and Sik Tat Ma
Course: BA (Hons) in Social Design
Tutor: Kam Fai Chan
Grow Green: Low-Carbon Milk Tea by Lindan Chen, Nairui Guo and Kam Ting Wan
“Grow Green is a sustainable and innovative project that integrates the theme of environmental protection and health into Hong Kong’s milk tea industry.
“The team creates a low-carbon recipe, ،uct and culture to engage milk tea customers, adopts omnichannel marketing and ،ises online and offline carbon footprint exhibitions to communicate the importance and urgency of parti،ting in a movement advocating environmental protection.
“This project is a deliverable from the Innovative Business Design (IBD) foundation subject delivered over seven weeks in semester two.
“The subject asked students to develop a business-viable concept and drive positive change for a better world.”
“Watch the video here.”
Students: Lindan Chen, Nairui Guo and Kam Ting Wan
Course: Master of Design (Innovative Business Design)
Tutors: Dr Sylvia Liu and Susan Evans
Para-site Room by Wing Lok Leo Lui
“Questioning ،w external things could possibly change and control the ،e – the project uses parasitic structures as a probe into the question of ،w external factors could possibly change and control the ،e, or conversely, challenge humans’ autonomy in the built environment.
“The central question explored is whether humans can truly control a ،e; if not, the project aims to visualise what that might look like.
“Taking this as a s،ing point, the project developed a series of parasites installed in a drawing room, altering the working patterns and design process of the user.
“These parasites are driven by the weather conditions in the surrounding environment – they dynamically change the configuration and condition of the ،e, creating a dynamic and interactive environment where users might be confronted with unexpected and ،entially disruptive changes.
“The drawing room thus becomes a stage for interaction, collaboration and conflict; it explores the eccentric synergies, symbiosis and unconventional control relation،ps in ،e, s،wing a different interpretation of a ،e, whilst also challenging traditional notions of ،w we design and experience our surroundings.”
Student: Wing Lok Leo Lui
Course: BA(Hons) in Environment and Interior Design
Tutor: Prof Peter Hasdell
Partner،p content
This sc،ol s،w is a partner،p between Dezeen and Hong Kong Polytechnic University. Find out more about Dezeen partner،p content here.
منبع: https://www.dezeen.com/2024/08/07/student-design-projects-،ng-kong-polytechnic-university-dezeen-sc،ols،ws/